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forced vendors to include more service into their softwares, for example, medical school essays why this school marketing, sales and service applications. Zero probability gives zero nines (log10 1 0). This type of marketing has seen an increase in popularity over time. 39 It is found that content marketing is highly present in digital marketing and becomes highly successful when content marketing is involved. Remarketing: Remarketing plays a major role in digital marketing. The word Doppelganger is a combination of two German words Doppel (double) and Ganger (walker thus it means double walker or as in English it is said alter ego. Five areas, which are outlined as current industry practices that are often ineffective are prioritizing clicks, balancing search and display, understanding mobiles, targeting, viewability, brand safety and invalid traffic, and cross-platform measurement (Whiteside, 2016). Harlow: FT Prentice Hall,.372-373. A landing page typically has something to draw the customer in to search beyond this page.
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